Convincing Qualities and the Truth

We just finished a long election campaign and neither candidate had to stoop so low as to lie about anything. I must admit the arguments were certainly convincing. Such drama and delivery, camera angles, sound bites, and the production quality as each candidate looks side to side into the teleprompter so naturally we could hardly imagine they were reading the rehearsed lines.
Different news media then spliced different sound bites together, editing out the compelling points that are contrary to their board of directors’ politics. After all, the idea of elections is to convince more people than your adversaries can convince. It’s not so much the core principles that we are discussing but the advertising dynamics. Candidate X claimed this about candidate Y in an ad during the Super Bowl. Does it matter if it was false? Not to the marketing team who just convinced millions of people to change their vote it doesn’t.
The situation in Real Estate is similar if you aren’t careful. Lots of people would love to show off their “convincing” skills to get you to buy something. Actually the solution in politics and real estate is the same- Check your facts, inspect the product, the history, any claims made, and go kick the tires. Never mind the flyer or the dramatic photos. Would you really buy a home because it sounded so good in the ad? I know trying to sell the truth is hardly a convincing argument but that’s my advice. Make sure it’s true before you vote for it or live in it.

There is a powerful search engine on my website www.craigmann.net if moving to Prescott is on your list of stunning places to consider moving your life. Pay attention, work hard, and by all means live it up!